Cooper DeJean, born on February 9, 2003, in Sioux Falls, South Dakota, has quickly risen as one of the most promising young talents in college football. Currently 21 years old, DeJean is a key player for the University of Iowa Hawkeyes, demonstrating exceptional skills and versatility. His dedication to both athletics and academics is evident, as he is pursuing a sports and recreation management major while also being a member of the prep Honor Roll.
His journey to stardom has been significantly influenced by his parents, Katie and Jason DeJean, and his high school coach, Larry Allen, who played a crucial role in shaping his football career. With a height of 6-foot-1 and weighing 209 pounds, DeJean has become a dominant force in college football, making headlines for his impressive defensive performances and special teams contributions.
Cooper DeJean’s College Football Career
DeJean’s collegiate football career started in 2021 at the University of Iowa. In his freshman year, he primarily contributed on special teams, recording four tackles. However, it was in 2022 that he truly made a name for himself. His standout season saw him earn a spot as a media-selected first-team All-Big Ten member, along with being named a second-team pick by the coaches.
His 2022 season statistics highlight his prowess on the field:
- 75 tackles
- Five interceptions
- Eight pass breakups
- Three pick-six interceptions (a new single-season record for Iowa)
- Team-leading 16.5-yard average on 10 punt returns
His versatility as a defensive back and punt return specialist has made him one of the most exciting young players in college football today.
Cooper DeJean’s NIL Deal and Net Worth
The Name, Image, and Likeness (NIL) era has significantly changed college sports, allowing student-athletes like DeJean to capitalize on their personal brands. As of April 2024, Cooper DeJean’s NIL deal is worth approximately $630,000. This valuation includes:
- Roster Value: $484,000
- NIL Value: $146,000
These figures reflect his marketability and influence as a college football standout, showing that he is not only excelling on the field but also building a powerful personal brand.
Endorsement Deals
DeJean has secured notable endorsement deals that further elevate his market value. Some of his key partnerships include:
- MidWestOne Bank
- Barstool Sports
- Various regional brands showcasing his growing presence
These sponsorships emphasize his impact in the sports industry, with companies recognizing his ability to draw attention and connect with fans.
The Impact of NIL on College Athletics
The introduction of NIL deals has revolutionized the way college athletes are viewed and compensated. Student-athletes are now seen as individual brands, capable of securing lucrative financial opportunities. Cooper DeJean is among the rising stars who have leveraged this shift to maximize their earnings.
How NIL is Changing College Football
- Empowering Student-Athletes: Athletes now have the ability to earn based on their marketability rather than waiting for professional contracts.
- Creating Business Opportunities: Deals with banks, sports brands, and media outlets allow players to prepare for financial stability early.
- Enhancing the Appeal of College Sports: The ability for players to profit from their skills has brought increased media attention to college football.
DeJean’s success in securing a six-figure NIL deal is a testament to how modern college football players can shape their financial future while still competing at the collegiate level.
Cooper DeJean’s Future Prospects
Given his athletic talent, work ethic, and marketability, DeJean’s future is incredibly bright. As he continues his college career, several factors will shape his trajectory toward the NFL and further NIL success:
- NFL Draft Potential: If he continues his stellar performances, DeJean is expected to be a top draft prospect.
- Increased NIL Earnings: With rising stardom, his NIL value is likely to increase, attracting even larger sponsorships.
- Potential for Brand Expansion: Beyond sports endorsements, he may explore apparel deals, social media partnerships, and national brand sponsorships.
Final Thoughts: The Rise of Cooper DeJean
Cooper DeJean has proven to be more than just a talented athlete. His rise in college football and NIL endorsements marks him as a player to watch for years to come. At just 21 years old, with a net worth expected to rise significantly, DeJean’s career is on an upward trajectory, showcasing what’s possible for student-athletes in the modern era.
As NIL deals continue to reshape collegiate sports, DeJean serves as an inspiration to aspiring athletes, proving that talent, hard work, and smart branding can lead to remarkable success both on and off the field.