Alix Earle has taken the social media world by storm, becoming one of the most recognizable TikTok influencers in just a few years. With over 7 million followers, a thriving podcast, and lucrative brand partnerships, her rapid success has many wondering: How much is Alix Earle worth? Let’s take a deep dive into her net worth, career, and personal life.
How Much Is Alix Earle’s Net Worth?
As of 2024, Alix Earle’s net worth is estimated to be around $8 million, according to Forbes. This impressive figure is the result of her social media influence, brand deals, and business ventures. Alix has successfully leveraged her online presence to collaborate with major brands and launch her own projects, making her one of the most financially successful influencers in her age group.
How Did Alix Earle Get Her Start?
Born on December 16, 2000, Alix Earle grew up in Monmouth County, New Jersey, in a wealthy family. Her father, Thomas “TJ” Earle, runs a successful construction company, and her stepmother, Ashley Dupré, was involved in a high-profile political scandal in the past. Despite her privileged background, Alix built her own career through hard work and authenticity on social media.
Alix attended the University of Miami, where she graduated in 2023 with a degree in marketing. She began creating content on TikTok while in college, initially sharing beauty tips, fashion hauls, and personal stories. Her “Get Ready With Me” (GRWM) videos became a fan favorite, helping her amass a loyal following. Alix’s candid discussions about mental health, acne struggles, and the pressures of social media further endeared her to audiences who appreciated her honesty.
The Alix Earle Effect: How She Built a Multi-Million Dollar Brand
Alix’s influence has extended far beyond just her follower count. She has worked with top beauty and fashion brands, including Tarte, Rare Beauty, and Benefit Cosmetics. Her ability to sell out products almost instantly has been dubbed “The Alix Earle Effect”, a testament to her power in the influencer marketing world.
Her business ventures don’t stop at brand partnerships. In 2023, Alix launched her own podcast, “Hot Mess with Alix Earle,” under Alex Cooper’s Unwell Network. While the podcast initially gained traction, reports in 2024 suggested that Alix might be moving in a new direction with independent projects and additional business ventures.
Family and Personal Life: A Modern Family Dynamic
Alix Earle comes from a unique family background. Her father, Thomas “TJ” Earle, is a well-known business executive in New Jersey, owning a highly profitable construction company. Her mother, Alisa Maniaci, is less in the public eye, but Alix has expressed appreciation for her support over the years.
Her stepmother, Ashley Dupré, gained public attention due to her past involvement in the Eliot Spitzer scandal. Despite this, Alix and her stepmother have maintained a close relationship, with Alix often emphasizing the modern and blended nature of her family. She has spoken openly about family struggles, divorce, and learning to embrace new family members, making her relatable to many fans who have experienced similar situations.
Alix also has a younger sister, Ashtin Earle, and three half-siblings from her father’s second marriage. Her family frequently appears in her TikToks, showing the fun and chaotic moments they share.
Alix Earle’s Sports Illustrated Debut and Philanthropy
Beyond her digital empire, Alix has made strides in traditional media. In July 2024, she made her debut in the Sports Illustrated Swimsuit Issue, marking another major milestone in her career.
She has also used her platform for good, supporting young entrepreneurs through an annual scholarship at the University of Miami’s Herbert Business School. Alix has stated that she hopes to inspire other young women to chase their dreams, whether in business, social media, or beyond.
Who Is Alix Earle Dating?
Alix is currently in a relationship with NFL player Braxton Berrios. The couple was first linked in May 2023 after being spotted together multiple times. In October 2023, Alix officially confirmed their romance by referring to Braxton as her “boyfriend” in a TikTok video.
Braxton Berrios, a wide receiver in the NFL, signed a one-year contract with the Houston Texans in 2024. Alix has shared her excitement about his new opportunity, and the couple continues to be a fan-favorite on social media.
What’s Next for Alix Earle?
With an ever-growing fanbase and expanding career, Alix Earle shows no signs of slowing down. She has hinted at new business ventures, including potentially launching her own fashion or beauty line. She is also rumored to be working on a new podcast or media project after parting ways with her previous show.
Alix has built her career by staying authentic, engaging, and relatable. Her $8 million net worth is proof that social media influencers can achieve massive financial success when they connect with their audience in a genuine way.