Craig Jackson, born in 1959 in Arizona, has transformed the automotive auction industry through his leadership of the Barrett-Jackson Auction Company. As of 2025, his net worth is estimated at $300 million, a testament to his business acumen and passion for collector cars.
Early Life and Family Background
Craig’s father, Russell Jackson, hailed from Pontiac, Michigan, and pursued automotive studies at the General Motors Institute in Flint. Post-World War II, where he served as a Chief Mechanic in the Air Force, Russell married Nellie in 1940. The couple initially ran a country store in Michigan while raising their sons, Brian and Craig.
The family’s frequent vacations to Scottsdale, Arizona, in the 1950s led to their permanent relocation in 1960. In Scottsdale, Russell established a car wash business, securing a contract with the local police department, and later founded Classic Carriage House with Nellie, focusing on buying, selling, and restoring classic cars.
The Genesis of Barrett-Jackson
In 1963, a classified ad for a 1933 Cadillac V16 Town Car, once owned by actress Joan Crawford, brought Russell Jackson into contact with fellow car enthusiast Tom Barrett. Although the Cadillac didn’t change hands, the meeting sparked a lifelong friendship and business partnership.
By 1967, the duo launched “Fiesta de los Autos Elegantes,” a car show aimed at raising funds for local charities. The event’s success led them to organize their first car auction in 1972, featuring notable vehicles like Adolf Hitler’s armored Mercedes-Benz 770K, which sold for over $150,000—a remarkable sum at the time. This auction laid the foundation for what would become the Barrett-Jackson Collector Car Auction.
Craig Jackson’s Ascendancy
From a young age, Craig and his brother Brian were immersed in the family business. Tragedy struck with the passing of their father, Russell, in 1993, followed by Brian’s death in 1995, both due to colon cancer. At 36, Craig assumed the roles of Chairman and CEO in 1997, steering the company into a new era.
Under Craig’s leadership, Barrett-Jackson embraced innovations such as the “no reserve” auction format and expanded its reach through international broadcasts, captivating millions of viewers across over 200 countries. The flagship annual auction in Scottsdale now attracts more than 200,000 attendees, with sales often surpassing $100 million over several days.
Endeavor’s Investment
In August 2022, the global entertainment conglomerate Endeavor acquired a 55% majority stake in Barrett-Jackson for $261 million, valuing the company at approximately $475 million. This strategic partnership aimed to amplify Barrett-Jackson’s brand presence and expand its global footprint.
A Passion for Collecting
Beyond his executive duties, Craig is an avid car collector. He invested over two years and several million dollars constructing a state-of-the-art garage to house his collection. The centerpiece is a circular rotunda showroom, inspired by the wheel design of a 1967 Shelby Cobra, featuring leather walls, terrazzo floors, and a central turntable for easy maneuvering of vehicles. His collection boasts a variety of muscle cars, including a dozen Shelby Cobras. Additionally, a separate “man cave” showcases the history of Barrett-Jackson and includes a workshop for vehicle maintenance.
Personal Life and Residence
In April 2006, Craig acquired a 12,255-square-foot mansion in Paradise Valley, Arizona, for $6 million. Situated on over six acres, the property includes his custom-designed garage. As of 2025, the estate’s value is estimated between $10 to $15 million, reflecting the premium associated with its unique automotive facilities.
Craig Jackson’s journey from a family immersed in automotive passion to leading a globally recognized auction house underscores his dedication and visionary approach. His efforts have not only elevated Barrett-Jackson to unparalleled heights but have also left an indelible mark on the collector car industry.