DDG, born Darryl Dwayne Granberry Jr., is a modern-day entertainer who embodies hustle across multiple platforms—YouTube, rap, and business. At just 27 years old, DDG’s estimated net worth is $5 million in 2025, though the artist himself has teased much higher figures. Whether he’s topping music charts, vlogging his lifestyle, or entering the ring for a boxing match, DDG continues to build a brand rooted in adaptability and digital-first success.
Early Life and Academic Roots
DDG was born on October 10, 1997, in Pontiac, Michigan, into a family that understood music. His father was an audio engineer, exposing him to recording technology at a young age. He graduated as valedictorian from International Tech Academy, highlighting his early ambition and discipline. He briefly attended Central Michigan University, but left after realizing he was already earning around $30,000 a month from his YouTube channel—an amount that convinced him to chase content creation full-time in Los Angeles.
YouTube Fame and Digital Growth
DDG’s online journey started in 2014 with skits, reaction videos, and pranks. Over time, he expanded his empire across several YouTube channels: DDG, The DDG Family, PontiacMadeDDG VLOGS, and his label hub Zooted Music. Collectively, these channels have attracted over 10 million subscribers and surpassed 1.2 billion total views.
This digital reach became a springboard for his rap career and a foundation for his financial independence. While DDG’s music has become a primary focus, his YouTube earnings still provide a reliable stream of income through AdSense, sponsorships, and merchandising.
Music Career and Platinum Hits
DDG’s earliest music projects were rooted in diss tracks and freestyles, including “Big Boat” aimed at Lil Yachty and early releases like “Balenciagas” and “Lettuce,” the latter of which gained over 500,000 views in one hour. His career took a professional turn in 2018 with the release of his debut EP “Take Me Serious”, following the viral success of “Givenchy.”
Later that year, he signed a major label deal with Epic Records. He followed up with his debut studio album, “Valedictorian,” which included the Gold-certified single “Arguments.”
In 2020, DDG achieved his biggest hit to date with “Moonwalking in Calabasas,” which became his first entry on the Billboard Hot 100 and received Platinum certification. The track spawned two high-profile remixes—one with Blueface and another with YG—solidifying DDG’s mainstream arrival.
DDG continued the momentum with his 2021 mixtape “Die 4 Respect,” a joint project with OG Parker that reached No. 61 on the Billboard 200. His second album, “It’s Not Me It’s You” (2022), delivered more Billboard-charting tracks, including “Elon Musk” featuring Gunna, and “9 Lives” with Polo G and NLE Choppa.
In 2025, DDG announced his next album “Blame the Chat,” teasing its release with a viral moment: offering streamer IShowSpeed $2 million for a music video cameo. Whether it was a marketing stunt or genuine, the buzz underscored DDG’s understanding of viral media in the attention economy.
Boxing Ventures
In addition to content and music, DDG entered amateur boxing, debuting in June 2021 against TikTok star Nate Wyatt. The match was part of a YouTubers vs. TikTokers event held in Florida. DDG dominated the fight, winning by unanimous decision, showcasing another facet of his brand—confidence, performance, and competitiveness.
Real Estate and Lifestyle
DDG doesn’t shy away from the lavish lifestyle he often raps about. In August 2019, he bought a $1.65 million home in Chatsworth, California. While he claims to own “multiple homes,” only one is publicly documented under his name, suggesting the rest may be held in LLCs or based outside California.
In recent interviews, DDG has made eyebrow-raising claims—like having a $100 million net worth—but later admitted on Complex’s “360 with Speedy” that his high spending on multiple properties, cars, and family support puts pressure on his income. “If I stopped working today, I’d go broke ASAP,” he confessed in April 2025, countering the $100M claim he made just a month earlier with, “I’m a Libra, we be lyin and shit.”
Personal Life and Family
DDG began dating singer-actress Halle Bailey in 2022, best known for her role in Disney’s The Little Mermaid and as one-half of the Grammy-nominated duo Chloe x Halle. In December 2023, the couple welcomed their first child, a son named Halo.
In 2024, DDG made headlines by posting that he bought Halo a Ferrari—only to later reveal the car was rented for social media. The post sparked conversation about online performance versus reality, something DDG has always navigated masterfully.
Despite their high-profile relationship, DDG and Halle broke up in October 2024, though they remain publicly committed to co-parenting.
Business Moves and Label Ownership
In addition to his solo music success, DDG co-founded the Zooted Music label in 2020 with managers Dimitri Hurt and Eric O’Connor. The label focuses on nurturing young talent while also distributing his own music, giving him greater control over his revenue streams and creative direction.
Final Thoughts on DDG’s Net Worth in 2025
Though DDG humorously claimed he’s worth $100 million, reliable estimates put his real net worth at $5 million as of 2025. That includes revenue from streaming, live performances, YouTube, and brand partnerships, plus equity from his record label and property holdings.
But beyond the numbers, DDG represents a new breed of digital celebrity—blending influencer savvy with artistic output and entrepreneurial grit. Whether he’s rapping, vlogging, or boxing, DDG is all in on building an empire—and $5 million may just be the beginning.