Eyewris, a groundbreaking reading glasses brand co-founded by father-son duo Mark and Kenzo Singer in 2022, has quickly become one of the most innovative startups to emerge from Shark Tank USA. What started as a passion project has now grown into a multi-million-dollar venture, boasting a net worth of $1.6 million as of February 2024.
From Humble Pitch to Multi-Investor Deal
Mark Singer, a seasoned inventor and award-winning designer, took the stage in Season 14 of Shark Tank alongside his son, Kenzo, to pitch their revolutionary product—wrist-mounted folding reading glasses. Unlike traditional eyewear, Eyewris glasses bend into a stylish wrist accessory, solving the all-too-common problem of misplacing reading glasses.
Their product’s fusion of utility and sleek design struck an emotional chord with the Sharks. The heartfelt pitch and family dynamic led to a rare five-Shark deal, bringing Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Barbara Corcoran on board. Initially asking for a $125,000 investment at a $500,000 valuation, the negotiations concluded with a revised valuation of $625,000—an impressive jump for a brand new business.
Meet the Founders: The Father-Son Power Team
Mark Singer, now in his early 60s, brings decades of experience in design and innovation. He is best known for founding Giati Designs and contributing to the creation of Gorilla Glue, a brand now valued at over $100 million. His expertise in craftsmanship and product development became the foundation for Eyewris.
His son, Kenzo Singer, 34, is a Cornell-educated architect and structural engineer. While balancing a career in Los Angeles, Kenzo co-developed Eyewris’ signature “bi-stable bridge” technology, allowing the glasses to curve and snap securely around the wrist. His creative engineering skills turned their concept into a patented, functional product.
Despite an unsuccessful Kickstarter campaign that raised only $10,000, the duo stayed the course, fine-tuning their design over several years before landing their big break on television.
What Makes Eyewris Different?
Eyewris glasses aren’t your average readers. They feature cutting-edge materials like nickel-titanium memory metal, TR-90 Swiss thermoplastic, and stainless steel. Lenses are impact-resistant—up to ten times stronger than standard plastic—and include UV and blue light protection. These details, paired with a modern aesthetic and folding mechanism, make Eyewris both practical and stylish.
In 2023, the product received the prestigious Red Dot design award, further establishing its status as a standout innovation in the optical industry. The glasses also come with a durable case and microfiber cloth, highlighting the brand’s emphasis on quality and user experience.
Revenue Growth After Shark Tank
The so-called “Shark Tank effect” took full hold after Eyewris’ episode aired on May 19, 2023. In the nine months that followed, the company generated $28,000 in revenue—modest at first but significant given its early stage. Fast forward to 2024, and Eyewris is now pulling in $77,000 in monthly sales. That explosive growth is thanks to strong online presence, strategic partnerships, and investor support.
Daymond John has been instrumental in pushing Eyewris into global markets, while Kevin O’Leary helped the team lower manufacturing costs—boosting profitability without compromising quality.
The glasses are available on the official Eyewris website and select online retailers, including Amazon. With distribution expanding and customer interest surging, the company has positioned itself for long-term growth.
Eyewris Net Worth Timeline
| Year | Net Worth |
|---|---|
| 2022 | $500,000 (pre-Shark Tank) |
| 2023 | $625,000 (post-Shark Tank valuation) |
| 2024 | $1.6 Million |
This rapid growth over just two years underscores the power of innovation, strategic mentorship, and persistence. The valuation jump following the Shark Tank deal reflects not just investment but brand potential and scalability.
Family, Focus, and the Future
Eyewris is more than a product—it’s a legacy project born from shared ambition and family collaboration. Mark and Kenzo’s relationship and combined talents were a core part of their success story, resonating strongly with Shark Tank viewers and investors alike. The emotional depth of their pitch left several Sharks in tears, further amplifying the brand’s appeal.
The company has no full-time employees outside of the founders, making its growth even more impressive. Every detail—from product design to marketing—has been meticulously managed by Mark and Kenzo themselves.
Looking ahead, the Singers aim to scale Eyewris through retail expansion and potential licensing deals. Given the patented nature of their folding mechanism, there’s strong potential for partnerships or royalties from other eyewear or fashion brands.