Greg Biffle, once a consistent force in NASCAR’s top three series, remains one of the sport’s most versatile and successful drivers. As of 2025, the 55-year-old semi-retired racer has an estimated net worth of $30 million—a testament to a career built not just on speed but on endurance, business savvy, and personal reinvention.
Early Life and Racing Roots
Born December 23, 1969, in Camas, Washington, Gregory Jack Biffle grew up with a passion for motorsports. Long before the fame, he was grinding it out on short tracks in the Pacific Northwest, steadily gaining recognition. His breakthrough moment came during the 1995-1996 Winter Heat Series, a nationally televised stock car program where Biffle’s domination caught the eye of NASCAR legend Benny Parsons. That endorsement led to an introduction to Jack Roush, setting the stage for a long-term career at the highest level of stock car racing.
NASCAR Career Highlights
Biffle made his NASCAR National Series debut in 1996 and quickly made an impression, earning the Most Popular Driver Award. He entered the Craftsman Truck Series full-time in 1998, where he was named Rookie of the Year. Two years later, he secured the 2000 Truck Series Championship, a signal that he was ready for the next level.
In 2001, he moved up to the Busch Series (now known as the Xfinity Series), and by 2002, he had already captured the championship title. Biffle became the first of only three drivers in NASCAR history to win both the Truck and Busch Series championships, and one of just a handful to win races in all three national touring series—a rare distinction that underscores his versatility.
From 2003 to 2016, Biffle piloted the No. 16 Ford for Roush Fenway Racing in the Cup Series, earning 19 wins, including memorable victories at tracks like Homestead and Darlington. He achieved his highest points finish in 2005, coming in second overall. After parting ways with Roush in 2016, Biffle stepped away from full-time racing but made brief returns in 2019 and again in 2022, when he drove the No. 44 Chevrolet Camaro ZL1 for NY Racing Team at the Daytona 500.
Biffle also competed in the Superstar Racing Experience (SRX), piloting the No. 69 car in the short-track series that features racing legends in equally matched vehicles.
Career Earnings and Sponsorship Deals
Throughout his NASCAR career, Biffle earned more than $58 million in prize money. His most profitable seasons were 2005 and 2012, where he earned nearly $5.6 million each. In terms of sponsorship, 3M contributed over $23.4 million, while the National Guard provided nearly $9.9 million in funding during his prime years.
These earnings, combined with prudent personal investments and a steady flow of endorsements, have helped Biffle maintain a stable financial standing well into retirement.
Personal Life and Family
Biffle married Nicole Lunders in 2007, and the couple had a daughter in 2011. However, the relationship ended in 2016 following a publicized separation. Greg later began dating Cristina Grossu, and the couple welcomed a son before tying the knot in January 2023.
Now a father of two, Biffle balances time between business ventures, family life, and occasional racing appearances. Known for keeping his personal life mostly out of the spotlight, he has always favored a low-key approach compared to many of his NASCAR peers.
Beyond Racing: Hobbies, Business, and Lifestyle
A passionate fisherman, Biffle frequently visits Mexico for deep-sea fishing and even has a Luhrs fishing boat through a factory sponsorship. His love for the outdoors extends to property ownership—Biffle once owned Biffle’s Pub and Grill in Vancouver, Washington, and in 2010, he announced part ownership of both Willamette Speedway in Lebanon, Oregon, and Sunset Speedway in Banks, Oregon.
Greg is also a licensed private pilot and owns a pair of standout cars: a 2007 Ford GT and a 2007 Shelby Mustang GT500, the latter featuring a rebuilt engine. Though not as flashy as some other NASCAR stars, Biffle’s mechanical passion and hands-on approach keep him closely tied to the world of motorsports even off the track.
A Quiet Exit and Occasional Comebacks
After stepping away from full-time racing in 2016, Biffle kept the door open for selective returns. In 2019, he joined Kyle Busch Motorsports and won the SpeedyCash.com 400, showing he could still compete with the best. In 2022, his entry in the Daytona 500 marked another return to Cup competition, this time for the underdog NY Racing Team.
His participation in the SRX series further confirmed that while Biffle may not be racing full-time, he hasn’t lost his edge or his love for competition.
Final Word
As of 2025, Greg Biffle’s $30 million net worth reflects more than just years behind the wheel—it’s the result of calculated career choices, smart sponsorships, and a lifestyle grounded in authenticity. From short tracks in Washington to the podiums of NASCAR’s biggest races, Biffle has remained consistent, resilient, and respected.
Though no longer a weekly contender on Sundays, he’s far from forgotten. Fans continue to follow his SRX appearances, business endeavors, and fishing trips with the same admiration that fueled his NASCAR career. For Greg Biffle, the finish line isn’t the end—it’s just a pit stop on a well-driven life.