JoJo Siwa is a household name in the entertainment industry, widely recognized for her energetic persona, infectious smile, and colorful style. From her breakout role on Dance Moms to becoming a prominent singer, dancer, YouTube sensation, and advocate for the LGBTQ+ community, Siwa’s multifaceted career has catapulted her to massive success. As of 2024, JoJo Siwa’s net worth is estimated at $20 million, a testament to her diverse talents and entrepreneurial spirit. Here’s a closer look at her rise to fame, her ventures, and what makes her such a significant figure in modern entertainment.
Early Life and Rise to Fame
Joelle Joanie Siwa was born on May 19, 2003, in Omaha, Nebraska. She gained national recognition at a young age for her time on the reality TV show Dance Moms from 2015 to 2016, where she was known for her energetic performances and signature oversized hair bows. Her youthful exuberance and unique style made her a fan favorite and gave her the platform she needed to expand into other areas of entertainment.
Despite her youthful appearance, Siwa’s work ethic and business acumen have propelled her into a position where she has established herself as a force in the industry. Her initial popularity on Dance Moms led to opportunities in music, YouTube, and even television, all of which have contributed significantly to her net worth.
Music Career and Breakthrough Hits
JoJo Siwa’s music career took off after she began releasing singles such as “Boomerang” (2016) and “Kid in a Candy Store” (2017). These songs, with their catchy hooks and positive messages, resonated with her young fan base and were streamed millions of times on platforms like YouTube.
In 2019, Siwa went on her D.R.E.A.M. tour, performing sold-out shows in 52 cities across the United States and Canada. The tour, which was later expanded to include the UK and Australia, showcased her vibrant energy and solidified her position as a leading performer for young audiences.
Siwa’s songs, including “Boomerang,” which advocates for standing up against bullying, further cemented her as a role model for millions of young people worldwide. Through her music, Siwa has created an empowering brand that combines positivity, self-expression, and fun.
Merchandise and Product Lines
One of JoJo Siwa’s most lucrative ventures is her extensive line of merchandise. From hair bows to toys, clothing, and accessories, her products are sold across the globe. In fact, it’s reported that Siwa has sold over 40 million hair bows alone, which have become synonymous with her brand. The bows are sold at major retailers like Walmart, Target, and Amazon, making them accessible to millions of fans.
While it’s difficult to verify the exact earnings from these sales, estimates suggest that Siwa could have earned upwards of $8 million from her bow sales, based on the net profit per bow. With her impressive sales and ongoing product line expansions, it’s clear that JoJo has tapped into a very profitable market.
The sales of her merchandise and toys contribute heavily to her net worth, and her brand has continued to grow. In addition to her own merchandise, JoJo has collaborated with various companies to launch exclusive collections, further expanding her empire.
Television Appearances and Collaborations
JoJo Siwa has appeared in a variety of TV shows over the years. Not only did she have notable appearances in Nickelodeon specials like Ultimate Halloween Costume Party and Ultimate Halloween Haunted House, but she also starred in The Masked Singer, Celebrity Family Feud, and even The Angry Birds Movie 2.
One of her most significant television milestones came in 2021, when she made history on Dancing with the Stars as part of the first same-sex partnership in the show’s history. She finished as runner-up, proving that her talents extend far beyond singing and dancing and into a broader cultural realm.
Her presence in both traditional and digital media has allowed her to cross generational divides, making her beloved by kids, teenagers, and even adults who admire her work ethic and positive message.
Real Estate
JoJo’s financial success has also allowed her to purchase luxury real estate. In February 2020, at just 16 years old, she purchased a $3.5 million Mediterranean-style mansion in the Tarzana, California area. The property spans 6,000 square feet and boasts luxury features such as marble floors, fireplaces, a gourmet kitchen, and a sports court. The house also includes a quirky and fun “Fun Room”, featuring a candy bar and a small replica of a 7-Eleven convenience store, complete with a pizza warmer, nacho cheese machine, and a Slurpee machine.
This extravagant home purchase at such a young age is just one example of the financial independence Siwa has achieved, a milestone that many young entertainers can only dream of. In February 2025, she sold her mansion for $4.1 million, reflecting the sound financial choices she continues to make.
Personal Life and Advocacy
Beyond her career, JoJo Siwa is also known for her LGBTQ+ advocacy. In January 2021, she came out as a member of the LGBTQ+ community, using her platform to speak out for inclusivity and equality. Her bravery has made her an influential voice for young people, especially those struggling with their own identity.
In her personal life, Siwa has been open about her relationships. She was in a high-profile relationship with Kylie Prew in 2021, though they broke up in 2022. Later, she dated Avery Cyrus, though they too split in late 2022. Despite these personal challenges, JoJo has remained a source of strength and positivity for her fans.
The Future: Expanding the Siwa Empire
As of 2024, JoJo Siwa’s influence continues to grow. Her net worth of $20 million is impressive for someone so young, and her ongoing ventures suggest that this figure will continue to rise. With her merchandise, music, television appearances, and brand collaborations, Siwa has cemented herself as one of the most successful young entertainers of her generation.
Given her ongoing evolution as an entertainer, entrepreneur, and advocate, it is highly likely that JoJo Siwa’s net worth will soar even higher in the coming years. Whether through new product lines, further television projects, or potentially expanding her music career, JoJo’s future looks incredibly bright.