Natti Natasha has made an undeniable impact on the Latin music industry, rising to fame with chart-topping hits and powerful collaborations. As a singer, songwriter, producer, and video director, she has established herself as a force to be reckoned with. But what is Natti Natasha’s net worth, and how did she build her career? Let’s take a deep dive into her journey, achievements, and personal life.
Natti Natasha’s Net Worth and Financial Success
As of 2024, Natti Natasha’s net worth is estimated to be around $12 million. This impressive fortune comes from her successful music career, brand partnerships, music production, and video directing. With multiple Platinum-certified albums and singles, Natti has cemented her place as one of the top Latin artists. She has also ventured into video directing and executive producing, adding more income streams to her portfolio.
Early Life and Musical Beginnings
Born Natalia Alexandra Gutiérrez Batista on December 10, 1986, in Santiago de los Caballeros, Dominican Republic, Natti Natasha was drawn to music from an early age. She is the daughter of Alejandro Gutiérrez and Sarah Batista, who supported her passion for the arts.
At just 7 years old, she enrolled in a school of fine arts, where she trained her singing skills. At 18, she moved to the Bronx, New York, to pursue her dream of a music career. There, she met Don Omar, one of the biggest reggaeton artists, who signed her to Orfanato Music Group, marking the beginning of her professional career.
Career Breakthrough and Chart-Topping Hits
Early Collaborations and EP
Natti Natasha’s first significant breakthrough came in 2012, when she was featured on Don Omar’s “Dutty Love”. The song became a massive hit, reaching #1 on the Billboard Hot Latin Songs, Latin Pop Airplay, Tropical Airplay, and Latin Rhythm Airplay charts.
In the same year, she released her debut EP “All About Me”, which introduced her as a solo artist. Natasha continued to work with major reggaeton artists, including Farruko and R.K.M & Ken-Y, further building her fanbase.
Major Hits and International Fame
Between 2017 and 2018, Natti Natasha’s career skyrocketed with several hit singles:
- “Criminal” (feat. Ozuna) – Certified 15× Platinum (Latin) in the U.S., it topped the charts in four countries.
- “Sin Pijama” (feat. Becky G) – A global sensation, this track was 38× Platinum (Latin) in the U.S., 5× Platinum in Spain, and Diamond+2× Platinum+Gold in Mexico.
- “No Me Acuerdo” (feat. Thalía) – Another commercial hit, earning 14× Platinum (Latin) in the U.S.
Album Releases: Iluminatti and Nattividad
Iluminatti (2019)
In February 2019, Natti Natasha released her debut studio album, “Iluminatti”, which achieved:
- Platinum (Latin) certification in the U.S.
- #149 on the Billboard 200 chart
- #3 on the Top Latin Albums and Latin Rhythm Albums charts
The album included hits like “La Mejor Versión de Mí”, which was later remixed with Romeo Santos, reaching 6× Platinum (Latin) status.
In 2019, she also collaborated on:
- “No Lo Trates” (feat. Pitbull & Daddy Yankee) – 11× Platinum (Latin) in the U.S.
- “Runaway” (with Sebastián Yatra, Daddy Yankee, and the Jonas Brothers) – 7× Platinum (Latin) in the U.S.
Nattividad (2021)
Her second album, Nattividad, was released in September 2021, achieving Gold (Latin) certification in the U.S. and reaching:
- #11 on the Billboard Latin Rhythm Albums chart
- #14 on the Top Latin Albums chart
The album featured hit singles that topped the charts in multiple countries, including:
- “Que Mal Te Fue”
- “Antes Que Salga El Sol” (feat. Prince Royce) – Platinum (Latin) certification in the U.S.
- “Noches en Miami”
Music Video Directing and Executive Producing
In 2020, Natasha took her career to the next level by directing her own music video for “Que Mal Te Fue”. She also executive produced the YouTube Originals series “Bravas” and the music video “Lyanno: Lo Peor de Mí”.
In 2021, she starred in and executive produced her Amazon Prime Video docuseries “Everybody Loves Natti”, offering fans a glimpse into her personal and professional life.
Recent Releases and Achievements
In 2022, she released “Mayor Que Usted” (feat. Daddy Yankee & Wisin & Yandel), which topped the Billboard Latin Airplay chart.
Personal Life and Family
Natti Natasha’s personal life has been as eventful as her career. On February 1, 2021, she got engaged to Raphy Pina, her manager and the founder of Pina Records. The couple welcomed their daughter, Vida Isabelle Pina Gutiérrez, on May 22, 2021.
However, in May 2022, Pina was sentenced to 3 ½ years in prison for illegal possession of firearms. Natti Natasha expressed her emotions about their separation through her 2023 song “La Falta Que Me Haces” (How Much I Miss You).
Awards and Nominations
Natti Natasha has received numerous awards and accolades, including:
- Latin Grammy nomination (2022) for Album of the Year (Dharma by Sebastián Yatra)
- Billboard Latin Music Awards:
- Hot Latin Songs Artist of the Year, Female (2019) – WINNER
- Nominated for New Artist of the Year (2019) and Female Top Latin Albums Artist (2020, 2022)
- Premios Lo Nuestro Awards – 30+ nominations and multiple wins
- Tu Música Urban Awards – 6 wins, including Best Female Artist and Best Female Album
- El Premio ASCAP Award (2022) – Winning Songwriters & Publishers for “Ram Pam Pam”
What’s Next for Natti Natasha?
With a $12 million net worth, countless chart-topping hits, and an ever-growing global fanbase, Natti Natasha continues to dominate the Latin music industry. As she explores new music, video production, and business ventures, she remains one of the most influential artists in reggaeton and Latin pop.
Fans eagerly await her next album and potential collaborations, knowing that Natasha’s passion for music will keep her at the top of the charts for years to come.