Selena Gomez is a name that resonates across industries, from music to acting and even beauty. With her remarkable rise from child star to global entrepreneur, Selena’s story is one of perseverance, talent, and smart business acumen. As of 2025, her net worth is estimated to be an impressive $1 billion, with the majority stemming from her wildly successful beauty brand, Rare Beauty.
How Selena Gomez Achieved a $1 Billion Net Worth
Selena’s path to financial success began in entertainment, but her entrepreneurial ventures have solidified her status as one of the wealthiest women in the industry. The cornerstone of her net worth is her makeup line, Rare Beauty, which launched in 2020. The brand has revolutionized the beauty industry with its focus on inclusivity, affordability, and quality. Rare Beauty generated $350 million in revenue in 2023 alone, with a current valuation of at least $1.4 billion. Selena is understood to own 51% of the brand, giving her a controlling stake and contributing significantly to her wealth.
In addition to Rare Beauty, Selena has diversified her investments. She co-owns the ice cream brand Serendipity and is a co-founder of the mental health platform Wondermind. Wondermind raised $5 million at a $100 million valuation in 2022, attracting prominent investors like Serena Ventures and Sequoia Capital. These ventures showcase Selena’s ability to align her business pursuits with her personal values, particularly in the areas of mental health and accessibility.
Early Life and Family
Born Selena Marie Gomez on July 22, 1992, in Grand Prairie, Texas, she is now 32 years old. Her parents, Ricardo Joel Gomez and Amanda Dawn “Mandy” Cornett, named her after the iconic Tejano singer Selena Quintanilla-Perez. Selena’s early life was marked by financial struggles after her parents divorced when she was five. Raised by her mother, a former stage actress, Selena often witnessed her mother’s sacrifices to provide for their small family.
Despite these challenges, Selena remained focused on her dreams. She earned her high school diploma through homeschooling in 2010, all while balancing a budding career in entertainment. Her upbringing instilled in her a strong sense of determination, which would later fuel her success across multiple fields.
Acting Career: From “Barney & Friends” to “Only Murders in the Building”
Selena began her acting career at the age of seven, appearing on “Barney & Friends” alongside fellow child star Demi Lovato. She later secured minor roles in “Spy Kids 3-D: Game Over” and “Walker, Texas Ranger: Trial by Fire.” Her breakout role came in 2007 when she was cast as Alex Russo in Disney Channel’s hit series “Wizards of Waverly Place.” The show ran for five years and earned Selena widespread acclaim and a dedicated fanbase. During this time, she was reportedly paid $30,000 per episode.
Selena’s acting portfolio extends to films such as “Another Cinderella Story,” “Ramona and Beezus,” and “Princess Protection Program.” Most recently, she has taken on the role of Mabel Mora in the critically acclaimed Hulu series “Only Murders in the Building,” starring alongside comedy legends Steve Martin and Martin Short. Her performance has been praised for its blend of humor and depth, solidifying her status as a versatile actress.
A Flourishing Music Career
Selena’s music career has been equally impressive. Signed to Hollywood Records at the age of 16, she released three studio albums as part of Selena Gomez & The Scene, all of which achieved Gold certification. As a solo artist, Selena has released several chart-topping singles and albums, earning accolades and awards along the way.
Her music resonates with themes of love, heartbreak, and empowerment, connecting deeply with her audience. Hits like “Lose You to Love Me” and “Come & Get It” have cemented her place as one of the most successful pop artists of her generation.
Social Media Dominance and Endorsements
With over 420 million Instagram followers as of 2025, Selena Gomez is a social media powerhouse. She was the first woman to surpass 400 million followers on the platform, leveraging her influence for both personal branding and endorsements. She also has a massive presence on TikTok with over 58 million followers and a YouTube channel boasting more than 33 million subscribers.
Selena’s social media reach makes her one of the highest-paid endorsers in the world. She has collaborated with major brands, including a $30 million endorsement deal with Puma, further boosting her income. Her online presence is not just a revenue stream but also a platform for advocacy and philanthropy.
Rare Beauty: Redefining the Makeup Industry
Launched in partnership with Sephora, Rare Beauty has been a game-changer in the cosmetics world. The brand focuses on moderately priced, accessible products ranging from $5 to $30. Its emphasis on inclusivity has resonated with consumers, making it one of the most successful beauty launches in recent years.
Rare Beauty donates 1% of all sales to its philanthropic arm, the Rare Impact Fund, which supports mental health initiatives. To date, the fund has raised over $5 million, highlighting Selena’s commitment to giving back.
Personal Life and Advocacy
Selena’s personal life has often been in the spotlight, from her high-profile relationship with Justin Bieber to her advocacy for mental health. She has been open about her struggles with lupus and her kidney transplant, using her platform to raise awareness about chronic illnesses and mental health.
Through her mental health startup Wondermind, Selena aims to normalize conversations around mental fitness. The platform produces educational content, podcasts, and social media campaigns to promote emotional well-being.
A Legacy in the Making
At just 32, Selena Gomez has achieved what many can only dream of. Her journey from a child star on “Barney & Friends” to a billion-dollar entrepreneur and global icon is a testament to her resilience and vision. Whether through her music, acting, or business ventures, Selena continues to inspire millions around the world.
With her sights set on expanding Rare Beauty and other ventures, Selena Gomez’s influence and net worth are poised to grow even further. She is not just a star; she is a movement, redefining what it means to succeed in the modern era.