Plop Star, a discreet and innovative bathroom deodorizer brand, has gained significant recognition for its unique approach to odor control. Launched by Tyler Jay in November 2018, the company made waves after appearing on Season 11 of Shark Tank. Despite not securing an investment, Plop Star’s exposure on the show boosted its brand awareness and led to a rise in sales.
As of 2025, Plop Star’s net worth is estimated to be around $2 million, reflecting its growth and market acceptance over the past few years. The brand continues to thrive by offering a portable and effective solution for eliminating bathroom odors before they start.
The Vision Behind Plop Star: Who is Tyler Jay?
Plop Star was founded by Tyler Jay, an entrepreneur with a background in media and production. His experience in the creative industry allowed him to develop a strategic approach to branding and marketing, which played a crucial role in Plop Star’s success.
The idea for Plop Star came from a simple yet overlooked issue—bathroom odor control. Unlike traditional air fresheners and sprays that mask unpleasant smells after they occur, Plop Star introduced a proactive solution in the form of pre-use deodorizing tablets. These dissolvable tablets create a protective barrier on the toilet water surface, effectively trapping odors before they escape.
Plop Star’s Shark Tank Journey and Business Growth
Plop Star’s breakthrough moment came when Tyler Jay presented the product on Shark Tank Season 11. Although he did not receive an investment from the sharks, the exposure led to a massive surge in public interest. Consumers were intrigued by the idea of a discreet, on-the-go bathroom deodorizer and quickly started purchasing Plop Star products.
Key takeaways from Plop Star’s Shark Tank experience:
- Increased brand recognition among U.S. consumers.
- Surge in online sales post-episode airing.
- Valuable business insights from investor feedback.
- A loyal customer base built through word-of-mouth and online marketing.
Despite not closing a deal, the appearance on Shark Tank acted as a launchpad for Plop Star’s success, helping the brand carve out its niche in the bathroom deodorizer market.
How Plop Star Makes Money: Revenue and Sales Model
Plop Star primarily generates revenue through product sales. Its deodorizing tablets are sold in compact packaging, making them convenient for customers to carry in bags, purses, or pockets. The product’s unique selling points—discreetness, portability, and effectiveness—have attracted a broad customer base.
The brand sells its products through:
- E-commerce platforms like Amazon and its official website.
- Retail partnerships with select brick-and-mortar stores.
- Subscription services, offering customers the option to receive refills at regular intervals.
Plop Star’s success is largely driven by online sales, benefiting from the convenience of direct-to-consumer marketing. The brand has also leveraged social media advertising and influencer partnerships to increase visibility and credibility.
Why is Plop Star So Popular?
Plop Star has gained a strong following due to its innovative approach to odor control. Here’s what makes the brand stand out:
1. Proactive Odor Prevention
Unlike traditional sprays and deodorizers that only work after an unpleasant smell is released, Plop Star prevents odors before they happen. This proactive method appeals to customers who prefer a more effective and discreet solution.
2. Portability and Convenience
Plop Star’s compact packaging allows users to carry the tablets anywhere, making it ideal for use in public restrooms, offices, airplanes, and social settings.
3. Humorous Branding and Marketing
Plop Star’s marketing strategy incorporates humor and relatability, resonating with a wide audience. The brand embraces the awkwardness of bathroom odors with a lighthearted and fun approach, making it more engaging and memorable.
4. Eco-Friendly and Efficient
Plop Star’s formula is biodegradable, making it an eco-friendly alternative to aerosol sprays and artificial air fresheners. Consumers appreciate the product’s environmental consciousness in addition to its effectiveness.
Challenges and Competitive Landscape
Despite its success, Plop Star faces competition from established bathroom freshener brands, including Poo-Pourri and Air Wick. However, Plop Star differentiates itself through its tablet form, portability, and proactive use.
Challenges the brand has faced include:
- Educating consumers about the benefits of using tablets over sprays.
- Standing out in a crowded market dominated by large air-freshener brands.
- Expanding its retail presence beyond online sales.
To stay ahead, Plop Star continues to invest in marketing, improve its product, and explore new distribution channels.
Plop Star’s Net Worth and Financial Growth
As of 2025, Plop Star’s estimated net worth is $2 million. This valuation reflects its steady growth since its launch in 2018. Factors contributing to its financial success include:
- Strong online sales following its Shark Tank appearance.
- Growing brand awareness through social media and influencer collaborations.
- High repeat customer rate, indicating satisfaction with product effectiveness.
The company continues to reinvest profits into product development, advertising, and market expansion, positioning itself for long-term growth.
Future Plans and Expansion
Looking ahead, Plop Star aims to:
- Expand retail partnerships with major chains like Target and Walmart.
- Introduce new product variations, such as different scents and biodegradable packaging.
- Grow internationally, targeting markets in Europe and Asia.
- Enhance its digital marketing to reach a broader audience.
By staying ahead of trends and continuously innovating, Plop Star is on track to maintain its position as a leading discreet bathroom deodorizer.
Final Thoughts: Why Plop Star’s Success is No Accident
Plop Star’s rise in the bathroom product industry is a testament to innovation, smart branding, and consumer appeal. Tyler Jay’s creative vision and determination have transformed a simple idea into a thriving business with a loyal customer base.
With its unique approach to odor control, strong online presence, and continued growth, Plop Star is poised to become a household name in bathroom freshness. Its $2 million net worth is just the beginning, as the brand continues to expand and refine its offerings.
For consumers looking for a discreet, effective, and travel-friendly deodorizer, Plop Star remains one of the top choices in the market.