Davie Fogarty, the Australian entrepreneur behind the viral comfort brand The Oodie, has quietly built one of the most successful DTC (direct-to-consumer) empires of the last decade. At just 27 years old, Fogarty is the founder and CEO of The Davie Group, a powerhouse that has generated over $250 million in revenue across 12+ eCommerce brands. As of 2025, his net worth is estimated to be around $170 million, making him one of Australia’s youngest self-made multi-millionaires in the digital space.
Let’s break down exactly how he built his fortune—and why he’s much more than a YouTube business guru.
Who Is Davie Fogarty?
Born and raised in Australia, Davie Fogarty got his start in digital marketing as a social media manager for SkinnyMe Tea, a position that gave him firsthand insight into influencer marketing, eCommerce, and consumer behavior. But his ambitions were bigger. In 2017, after experimenting with several failed Shopify ventures, he launched two breakthrough brands: Calming Blankets and his now-famous flagship brand, The Oodie.
Fogarty has since scaled The Oodie into a global comfort wear sensation, with product lines including wearable blankets, robes, and accessories that have gone viral across TikTok, YouTube, and Instagram. The brand’s massive success fueled the creation of The Davie Group, a portfolio company that houses his growing family of eCommerce businesses.
How Much Is Davie Fogarty Worth in 2025?
Although there’s no official public filing yet, analysts estimate that The Davie Group is valued at approximately $250 million, based on its 2022 revenue performance. The company reportedly explored a $20 million IPO in 2021, suggesting strong investor interest and continued growth potential.
As the founder and primary stakeholder, Fogarty likely owns 60–70% of the company, even after early investments and anticipated dilution from a future IPO. This alone would peg his equity stake at somewhere between $150 to $175 million.
On top of that, his personal brand—driven by YouTube, memberships, and his eCommerce SaaS tool TrendRocket—brings in millions in side revenue annually.
All told, Fogarty’s net worth is conservatively estimated at $170 million in 2025, and it could grow significantly with a successful public offering.
How Did He Make His Money?
1. The Oodie
The biggest slice of Davie’s wealth comes from The Oodie, a brand that transformed a quirky fleece hoodie-blanket into a $200 million+ sensation. By leveraging social media ads, influencer partnerships, and clever branding, Fogarty turned cozy loungewear into a must-have item for millennials and Gen Z.
Unlike many eCommerce entrepreneurs, Davie did not rely on dropshipping. Instead, he focused on building lasting, private-label brands with proprietary manufacturing and long-term brand value. This has helped The Oodie maintain product quality, customer loyalty, and repeat purchases.
2. The Davie Group
Fogarty’s holding company, The Davie Group, oversees a portfolio of fast-scaling brands in the home goods, apparel, and wellness spaces. These include:
- Calming Blankets
- The Oodie
- Pawz
- Teddy Tails
- Other niche comfort and lifestyle products
Combined, these brands have generated more than $250 million in revenue since 2017, with some exceeding eight-figure annual sales independently.
3. YouTube & Digital Products
Davie Fogarty launched his YouTube channel in 2021 to share insights about entrepreneurship, branding, product launches, and eCommerce strategy. As of 2025, his channel has grown to over 300,000 subscribers.
He uses the platform to:
- Promote his $24.99/month membership program
- Funnel users into his “How to Build a Million Dollar Brand” Facebook group
- Sell digital courses and consulting
- Create high-converting sales funnels for his eCommerce education content
This adds a low-seven-figure revenue stream to his already massive eCommerce income.
4. TrendRocket
One of Fogarty’s newest ventures is TrendRocket, a DTC product research tool designed to help eCommerce brands find and validate winning product ideas. Built specifically for non-dropshipping brands, TrendRocket scans online trends, ad creatives, and product performance to help entrepreneurs scale effectively.
TrendRocket is already being used internally at The Davie Group and has received positive feedback in the wider eCommerce community. While exact revenue numbers are unknown, the SaaS potential here is high, and if scaled, it could become a standalone eight-figure business for Fogarty.
Is Davie Fogarty Legit?
Yes, Davie Fogarty is 100% legit. Unlike many “eCom gurus” selling flashy lifestyles with little to show, Davie has:
- Built real, profitable brands with tangible product lines
- Scaled a business that’s nearing IPO-level valuation
- Shared both his wins and his failures openly
- Focused on long-term brand equity over short-term hacks
He avoids the dropshipping model and instead invests in high-quality product development, customer experience, and fulfillment infrastructure—an approach that’s far more sustainable than trending tactics.
Giving Back and Personal Life
While not heavily publicized, Fogarty has made efforts to support mental health awareness and workplace well-being through Calming Blankets and other comfort brands. His business model is also focused on creating jobs and mentorship opportunities within Australia’s eCommerce scene.
As of now, he maintains a relatively private personal life, focusing more on building brands and tools rather than flaunting wealth or luxury.
Final Thoughts
Davie Fogarty’s meteoric rise from Shopify hopeful to nine-figure brand builder is proof that sustainable, smart, and ethical eCommerce can still win. At just 27, his estimated $170 million net worth is a product of focus, innovation, and relentless execution.
Whether through The Oodie, TrendRocket, or his growing online influence, Davie is helping shape the future of direct-to-consumer business—not just in Australia, but globally.