James Burton “JB” Mauney has become a household name in the rodeo world, widely recognized as one of the greatest bull riders of his generation. With a career spanning 18 years, Mauney has amassed numerous accolades, including two Professional Bull Riders (PBR) World Championship titles, solidifying his status as a legend in the sport. His exceptional success has not only earned him fame but also a substantial net worth. This article provides a deep dive into JB Mauney’s financial achievements, career highlights, and what he is up to now.
Personal Information Summary:
- Full Name: James Burton Mauney
- Nickname: JB
- Date of Birth: January 9, 1987
- Age: 37 years (as of 2024)
- Zodiac Sign: Capricorn
- Place of Birth: Charlotte, North Carolina, USA
- Current Residence: Stephenville, Texas, USA
- Nationality: American
- Ethnicity: White
- Religion: Christianity
- Sexuality: Straight
- Height: 5’10” (178 cm)
- Parents: Lynne Mauney (Mother), Tim Mauney (Father)
- Siblings: One
- Marital Status: Married
- Wife: Samantha Lyne
- Children: Two
- Education: Mooresville High School
- Profession: Rodeo Cowboy (retired), Rodeo Coach
- Net Worth: $6 million–$8 million
Early Life and Rise to Rodeo Stardom
Born on January 9, 1987, in Charlotte, North Carolina, JB Mauney was introduced to the world of rodeo at a young age. He began riding sheep and calves at the tender age of three, showcasing an early interest in rodeo sports. His passion for bull riding was further nurtured under the mentorship of Jerome Davis, the 1995 World Champion Bull Rider. With such guidance and natural talent, Mauney was destined for greatness in the world of professional bull riding.
Mauney joined the Professional Bull Riders (PBR) circuit in 2005, marking the beginning of a remarkable career that would see him become one of the most celebrated bull riders of all time. From his rookie season, where he earned $66,616.50 and was named Rookie of the Year, JB showed the world his potential. Over the years, his winnings grew exponentially, placing him among the highest earners in the sport.
Career Earnings and Financial Success
JB Mauney’s success in the rodeo arena has translated into significant financial gain. As of 2024, Mauney’s net worth is estimated to be between $6 million and $8 million. His wealth is derived from multiple sources, including prize money from competitions, endorsements, coaching, and merchandise sales.
Rodeo Prize Money and Competition Earnings
The most substantial portion of JB Mauney’s wealth comes from his achievements in rodeo competitions. Over his career, Mauney has earned an estimated $7.2 million from various events. His first big payday came in 2006 during his rookie season with PBR, but it was in the following years that he truly made his mark.
Between 2009 and 2011, Mauney’s earnings steadily increased, with annual winnings ranging from $210,000 to $772,207. However, his most significant financial milestones came in 2013 and 2015 when he won the PBR World Championship titles. In 2013, Mauney took home a cash prize of $1.385 million and ended the season with total earnings of $1.807 million. In 2015, he earned another $1.19 million, finishing the year with approximately $1.541 million.
These victories not only added to his reputation as one of the top bull riders in the world but also placed him at the top of PBR’s all-time money standings. By the time he retired in 2023, Mauney had earned approximately $7.419 million from his professional bull riding career.
Coaching and Training Roles
After retiring from professional bull riding in 2023 following a severe injury, JB Mauney continued to stay active in the sport by transitioning into a coaching role. In 2024, he joined the Professional Bull Riders (PBR) as the head coach for the Oklahoma Wildcatters, a new team in the PBR Team Series. His experience and knowledge of the sport make him a valuable asset in his new role, and he is expected to earn a substantial amount for his coaching duties.
Endorsements and Sponsorships
Beyond prize money, Mauney has also significantly bolstered his net worth through endorsement deals and sponsorships. Over the years, he has partnered with major brands such as Monster Energy and YETI. In 2013, Monster Energy became an official league partner of PBR, sponsoring Mauney and other riders. JB also became a YETI ambassador in 2015, further enhancing his income through these lucrative partnerships.
These endorsements not only provided him with financial rewards but also increased his visibility and marketability, allowing him to become a recognizable figure beyond the rodeo circuit.
Media, Advertising, and Merchandise Sales
JB Mauney’s popularity has also translated into revenue from social media and merchandise sales. With active profiles on Facebook and Instagram, he uses his platform to promote various products, including those from his sponsors like Monster Energy, YETI, Bullkelp Bedrolls, and WSM Auctioneers. His social media presence helps drive brand awareness and sales, generating additional income.
Mauney also capitalizes on his fanbase by selling branded merchandise such as t-shirts, hoodies, tank tops, posters, and stickers. These items are available on multiple online platforms like Amazon and Redbubble, providing him with another steady stream of income.
Life After Bull Riding: Transition to Coaching
After retiring from bull riding in 2023 due to a life-threatening injury, JB Mauney quickly transitioned to a new phase of his career as a coach. As of 2024, he is the head coach of the Oklahoma Wildcatters, where he brings his years of experience and expertise to guide the next generation of bull riders.
Mauney’s coaching role is seen as a perfect fit, considering his deep understanding of the sport, his competitive spirit, and his ability to mentor young athletes. The move not only allows him to stay connected to the sport he loves but also offers him a substantial income in his post-riding career.
The Current Status of Professional Bull Riders and JB Mauney’s Legacy
JB Mauney’s career earnings and achievements place him as the highest-paid bull rider in the history of the sport, surpassing other top riders like Silvano Alves and Jose Vitor Leme. His journey from a rookie rider to a two-time PBR World Champion has inspired many young riders and solidified his legacy as a legend in bull riding.
With his new role as a coach, Mauney continues to influence the sport and contribute to its growth. His transition from competitor to mentor demonstrates his commitment to bull riding and ensures that his impact will be felt for many years to come.
Conclusion
JB Mauney’s story is one of perseverance, passion, and dedication. From a young boy riding calves to a legendary rodeo cowboy with two world titles, his journey has been filled with incredible achievements. His success has not only brought him fame and fortune but also established him as a true icon in the world of bull riding. As he steps into his new role as a coach, JB Mauney remains a formidable figure, shaping the future of the sport he has dedicated his life to.