Johni Broome isn’t the typical college basketball star. He wasn’t a five-star recruit or a household name before landing at Auburn. But now, in his fifth year of college hoops, the 6’10” senior center has become one of the most dominant players in the country—and a legitimate contender for National Player of the Year. With name, image, and likeness (NIL) earnings becoming a major part of college athletics, fans and analysts alike are asking: What is Johni Broome’s net worth in 2025?
While his exact earnings haven’t been disclosed, Broome’s value is undoubtedly rising fast—on and off the court.
Early Life and Path to Auburn
Born in Plant City, Florida, Johni Broome didn’t have the glamorous high school trajectory that most top college athletes enjoy. He wasn’t widely recruited and entered the college basketball scene as a three-star prospect. Standing 6’8” and weighing about 200 pounds at the time, Broome committed to Morehead State, a mid-major program that gave him the chance to grow—literally and figuratively.
Over two seasons at Morehead State, Broome developed into a dominant post presence. His elite shot-blocking, rebounding, and scoring ability eventually caught the attention of bigger programs. In 2022, he transferred to Auburn, where he has since evolved into one of the top centers in the nation. Now standing 6’10” and 240 pounds, Broome is the heart of an Auburn team that has surged to the top of the rankings in 2025.
Dominating the Court in 2025
Broome’s performance during the 2024–2025 season has been nothing short of elite. As the best player on one of the best teams in the country, he’s the only serious contender standing between Cooper Flagg and a sweep of major college basketball awards like the Naismith and Wooden honors.
Unlike Flagg, who has been in the media spotlight for years, Broome’s rise has been quiet but powerful. With exceptional numbers on both ends of the court, he’s proven that work ethic and development can rival raw hype and recruiting rankings.
Johni Broome’s Net Worth and NIL Earnings in 2025
While Johni Broome’s net worth is not officially documented, estimates based on known partnerships and available data place it in the range of $400,000 to $600,000 as of March 2025. This figure reflects a combination of endorsement deals, team-related opportunities, and earnings through Auburn’s NIL collective.
According to Auburn head coach Bruce Pearl, Broome could have earned significantly more had he chosen to transfer again. In a February 2025 interview with The Athletic, Pearl said, “He could have gotten between $200,000 and $400,000 more. He could have.” The implication was clear: had Broome prioritized financial gain over loyalty and continuity, his NIL earnings would have been even higher.
That said, he has still managed to assemble a solid portfolio of endorsement deals while staying at Auburn for three seasons.
Endorsements and NIL Partners
As Auburn made their push through the NCAA Tournament, Broome announced multiple new deals. Just before March Madness tipped off, he partnered with Thayers, a skincare company. Once the tournament began, C4 Energy joined the list of brands sponsoring the big man.
These recent deals add to a growing list of Broome’s NIL collaborations, which include:
- Freddy’s Steakburgers
- Scarlet & Gold Shop (an Auburn-based apparel store)
- Byron’s Smokehouse (a local eatery)
- On To Victory (Auburn’s official NIL collective)
While specific financial terms for these deals haven’t been made public, sponsorships at this level typically range from a few thousand dollars to six-figure sums depending on social reach, media exposure, and performance impact.
A Different Kind of Star
In an era dominated by highlight-driven high school prodigies and one-and-done stars, Johni Broome’s story is refreshingly different. His success wasn’t manufactured in recruiting rankings or built on early media hype. Instead, it’s the product of consistent development, dedication, and loyalty to a program that gave him a shot.
Broome didn’t chase the highest NIL bidder in the portal—despite having the leverage to do so. Instead, he chose to remain at Auburn, a decision that seems to be paying off in other ways: team chemistry, postseason success, and long-term reputation.
Family and Personal Life
Though Johni Broome keeps much of his private life off social media, he has mentioned in interviews how important family support has been throughout his career. Growing up in Florida, his tight-knit family played a key role in his decision-making, both when transferring to Auburn and when evaluating his NIL opportunities.
He’s not just focused on quick financial gain—he’s looking at long-term growth, both as a basketball player and as a future professional, potentially in the 2025 NBA Draft, where he is projected as a mid-to-late second-round pick with potential to climb higher depending on his tournament performance.